30 year-old Zhang Lina is driving her Porche, confidently facing roadside small child difference judgment. This also no wonder, a young woman drives the race car which such dazzles, the general meeting is causing each kind of suspicion. They did not know that what in the vehicle sits was one starts from scratch female boss - - - she and the husband Lin Yuchun 5 years ago establishes Chengdu women's shoes brand amy to be wonderful, now is available throughout the country more than ten provinces and cities, the wealth already over thousands of Yuan which the couple accumulated.
In has experienced the financial crisis, exports the stagnation after Russia and so on a series of setbacks, Chengdu women's shoes profession is pondering road of the new reforming. A pure gang others generation of labor pastes sign's profit pattern to decline day by day, the homemade brand, the opening selling internally market already brought the rich repayment for some shoes business. Has set up the factory since 2005, the amy wonderful company has insisted makes own women's shoes brand, the development domestic market. Along with the amy wonderful brand's strength, Guangzhou and Chengdu had more than 10 enterprises to paste the sign for it. Similarly sends out pastes the sign order form also to have card US many and so on Chengdu Enterprises.
From trade to production Family-run shop annual production over a billion The channel is the king, these words uses in Lin Yuchun, Zhang Li in husbands' and wives' keen business sense suits again. Is precisely because has the solid marketing channel, the amy rare talent can the rapidly expand today's scale.
In the early-1990s, a large quantities of shoemaking processing factory gathers area today's red decorative archway. Native of Fujian Lin Yuchun who does the women's shoes wholesale business in the north market, because the inventory link presents the accident, business fell into the difficult position. Saw periphery the shop the women's shoes sale which enters from Chengdu is very good, he starts to sprout to the Chengdu abundant idea. Finally, Lin Yuchun surmised more than 3000 Yuan, bought a standing-room ticket to make contact with from Beijing to Chengdu's train, as soon as stood on the train is more than 40 hours.
Just arrived at Chengdu, Lin Yuchun everywhere runs into a wall. After arduous efforts, Lin Yuchun has chosen a quite well-known shoe manufacturer is the region agent, the period him finally in a bunch of bridge with Zhang Li Chu the knowledge, at that time Zhang Li was accountant in this family shoe manufacturer. Then they have control over the specialized training class in the Sichuan University to meet once more, such being gradually, two people become a buddhist get to know because of the women's shoes get married.
in 1999, two people graduated after the school decided that started an undertaking together. They obtain from the trade, to start to establish the fixed marketing channel, sells to the land the proxy Chengdu shoes. Along with channel's expansion slowly and consolidated, in 2005, Lin Yuchun and Zhang Li Yi is equipped with the sale point in national many cities. Business more does is bigger, couple start to plan establishes their factory. Because the hand grasps the huge channel superiority, they did not worry oneself produce the shoe cannot sell. Then, the amy wonderfully was born.
The amy is located wonderfully in the high-end women's shoes, starts outside Chengdu's market, specially north the market attacks a city plunders. In several years,
kids clothing wholesale, the amy in Beijing, Zhengzhou, Shenyang, Jinan, places such as Xi'an has opened many subsidiary companies wonderfully, has developed large quantities of business agents. Only a Beijing place's business agent, serves under somebody's banner has more than 600 gate shops. Zhang the Li goal is lets the amy enter national all first-level cities wonderfully, at present had already completed 40%.
Along with the business gradual growth, the amy develops two factories wonderfully, three R&D centers, annual production over a billion Yuan. The huge domestic market provided the broad sales space wonderfully for the amy, the amy wonderful women's shoes' brand prestige has been also getting better and better.
The foreign trade is blocked Selling internally brings the big market While amy wonderful rapid strength's, Chengdu shoes also massively is entering the foreign trade market. Chengdu women's shoes Russia will take the main trade collection and distribution center, and expands to Eastern European various countries. On the other hand, Chengdu's many shoes business through pastes the sign for the overseas brand to enter the European and American market massively. Austria Pama madame pair of shoes which puts on at the same day at the husband inauguration, is depends on hundred blue shoe industry manufacturing by Chengdu. This interesting rumor disclosed after the media that becomes conversation topic for a while.
in 2008 starts, to affect global the financial crisis to raid, Chengdu women's shoes' ultramarine trade order form sharp decline. Some dependent foreign trade order form's small manufacturer is under the huge impact, went out of business in abundance .2009 year in June, the Russia side attacks reasons and so on gray clear pass to close Moscow biggest Chinese businessman market Qieer base Zopf Siji the big market (container market), announced that the centralism destruction value reached as high as 2,000,000,000 US dollar Chinese smuggling commodity, the light was the Wenzhou merchants has 1,000,000,000 US dollars cargos to buckle. In this disturbance, Chengdu shoes business the shoe which seizes and holds in custody is had more than ten million pairs, the including several losses by the many ideas, most serious surpass 100,000,
designer kids shoes,000 Yuan.
The Russian market's stalemate, the foreign trade order form's reduction, causes one batch of shoe manufacturers to enter the freeze-up. But the domestic market is actually another the world, amy road of running free with the current .2006 the years wonderful selling internally, the amy starts to attempt wonderfully in CCTV 7 set of delivery advertisements. Then the large-scale market can see the amy wonderful women's shoes, the most expensive woman's boot can sell to 4,000-5,000 Yuan one pair. The reason that insisted the domestic market, Zhang Lina explains: I am used to matter place complete, has not made the foreign trade temporarily the plan, did the domestic business to say again first.
Her viewpoint obtains another well-known shoes business card US multi-Chairman assistant Liu Ying verification. Liu Ying said that recent years the Chinese product met the technical barrier in the foreign trade market, counter-dumping and so on each kind of barrier, in turn the domestic demand market such was also big, the overseas brand in abundance arrived at China to look for the market, why didn't we complete main house gate mouth's business? In as explained by him, card US insists, the foreign trade two legs walk, but the domestic trade proportion has surpassed 50%.
Fights in one place after another national many years later, this year the amy wonderful tone returns the Chengdu market more than 0.1 months ago, the amy hundred is in full bloom wonderfully in the mole wards off it in Chengdu's first direct sale shop, in August will enter Wangfujing, in December enters Hiroshi Itou to be pretty. Since entering the market, the amy hundred abundant has sold more than 1000 pairs wonderfully in the mole, the sales volume has amounted to more than 20 ten thousand Yuan, and enters market shoe industry sales volume first ten.
In the profession, card US many are west the only shoes king level enterprise, in recent years also grew in domestic market's share by the every year 25%~30% speeds. Liu Ying said that after financial crisis, Chengdu's shoes business is discussing road of the reforming, regards more and more to the domestic market, but this involves to the channel construction and so on a series of transformations, the investment is very big, but also needs a very long process.
Helps the human to paste the sign changes is pasted the sign Chengdu shoes seek road of the brand In very long period of time, Chengdu shoes business is mainly is helping the domestic and foreign brands to paste a sign generation of labor, particularly Wenzhou shoes brand. But, pastes the income which the sign brings actually by far not to compare the brand owner. Zhang Lina said that in the ordinary circumstances, pastes the sign factory, if can assign from a pair of shoes' gross profit to 10%, already was the very good condition. At the same time, small manufacturer's destiny grasps in the big brand enterprise hand, once lacks the order form, is in the industrial chain first floor the small manufacturer faces the giant market risk.
Is precisely saw this, Zhang Li and the husband from put up a factory the beginning, has strengthened the development independent brand path. From 2006, amy wonderful innate productivity already could not satisfy the market demand, Zhang Li starts in Guangzhou and local seeks for the generation of labor factory. Because the brand fame is loud, many shoe manufacturers struggle for them paste the sign production. To present, already more than 10 factories in for the amy wonderful generation of labor production women's shoes, the annual output nearly 1,000,000 pairs, facilitated the employment the worker over thousand people.
Since Chengdu is called the Chinese women's shoes, certainly must have the independent brand which 35 enterprises have take get rid, then pastes the sign order form through the provide, let the more Small business profits, Liu Ying say, makes own shoe industry brand is makes the big enterprise's way that must be taken, card US multi-also has now in Guangzhou many pastes sign's factory for it. Found the meet standards the Manufacturing firm,
baby doll, we only needed to output the flow management, completed the quality control, could complete produces.
Liu Ying said that card US many ultimate objectives are look like Nike such enterprise: Has not produced the link, is only responsible to output the brand, the output management. This road is very long, but must certainly walk.
Zhang Li is also ambitious, she and the husband already bought several dozens Chinese acres places in Chongzhou, invests more than 1000 ten thousand Yuan to construct the new factory, and plans introduces France's process line. Take them as representative's Chengdu shoes business, is depending upon the independent brand to welcome leap the time.
