girls coats How does the cosmetics retail shop choose the brand

    The earlier period publication - - "Cosmetics Retail shop Enhances Profit about the cosmetics gate shop management's article Secret" receives many industry in friend's attention, has many friends to telephone to inquire the question which in some managements meets, thanks these friend very much attentively, they have not given up at the Spring Festival to the management attention, believed that they will pay will have the repayment finally.

    In the numerous friends issue of concern, in some common cognition's erroneous zone is: Everybody to all cosmetics crown by brand name. This does not favor very much in the management carries on the product the choice, therefore this issue topic chats with the friends about the brand topic.

    The brand is one has the core idea, the value product name. This kind of value is not only the product actual value,girls coats, also includes the sentimental value. If the people use the elegant poem blue black eyebrow coloring the product, not only thought that its product is good, thought that it can bring in psychological satisfying.

    What is the core idea, the value? For example the magnolia oil, its value is lets you more changes more beautiful; For instance ripples elegantly, its value manifests in the sensitive flesh's spring of health, tells you this name the product to have any function very clearly. This valuable product name underwent the massive advertisement dissemination to become the well-known brand or the big brand.

    This kind of value was not the factory speaks one's mind, saying that anything was anything. But is must have the basis, can be able to stand firmly, obtains the consumer to approve will only then have the real value. For instance in the spoken lines passes red, healthy white, peeled the shell egg to be equally tender likely white, plateau special-purpose, as soon as gentleman special-purpose these, you said that the consumer will be interested, your sale will be simple, is much easier.

    On the contrary, numerous has not been clear about the core idea, the value product name, merely is a product name, does not call the brand two characters. My in last September participated in the Guangzhou US abundant meeting, in the exhibition hall has the massive products, but their not in the least characteristic, A and B were dissimilar except the name, other anything has been dissimilar, if you managed such product, when sale how to the consumer to introduce that was a question, you only could deceive were saying: This thing is easy to use, listens to me not to have the mistake. Didn't you feel that like this introduced the commodity is very pale and weak?

    Also has other kind of false brand, the product also does not have what core idea, the value, but the factory rich may make the advertisement, threatening, the result this product's name will have many people to know, the people will think this will be a name brand. This kind of product has much confuses the nature, lets many operators fight for it frequently, but this kind of product lively period of time has often passed, because it is nominal, looks like a person to be very able to toss about, but does not have any real original story, as soon as therefore fierce comes up everybody to think this person line, but a period of time everybody has been able to look understood,girls coats, can leave him to go.

    Whether there is if and whether there is the advertisement to make the product name according to the solid value a division, may use the chart to indicate:    

    If you saw has a area characteristic product, is the well-known brand, must move as soon as possible, because it can give you the gate shop to bring the very good business. This kind of product merit: The popularity is high, the sale is easy; This kind of product shortcoming: The profit is low.

    If you saw has the B area characteristic product, is the false brand, must move discretely, because such product has in a big way confuses the nature, very possible is the product which appears briefly. This kind of product merit: Has the popularity; This kind of product shortcoming: Without the selling point.

    If you saw has C the area characteristic product,（Related Articlesreal baby dolls The clothing has custom made the e）, is not the brand, must as far as possible little move, because why product producer haven't made clear this product to arrive in the market, in the such product producer ordinary circumstances is keeps changing one's goals, boss has not traded, the product name trades frequently. This kind of product merit: The profit is high; This kind of product shortcoming: The life is short, after this large stock of goods sells-out, will be able to enter the arrival of shipment not flattery next time.

    If you saw has the D area characteristic product, is the potential brand, must move rapidly,girls coats, because such product has the huge growth potential, so long as such product operation is appropriate, the success only will be the sooner or later matter. The product has succeeded, the gate shop can get along the sailboat. This kind of product merit: The selling point is prominent, the profit is high; This kind of product shortcoming: The popularity is low, needs to raise period of time.