Recently, Fujian sends the men's clothing to pull open the new round nation marketing strategy layout. This round motion launches regarding the high-end marketing, the goal refers to the key city market straight.
in 2007 the summer, the vigor tyrant in the Guangzhou cloth next board game piece, has set up the South China marketing center. In November, the vigor tyrant once again sends the strength in the same year,discount kids shoes, its Shanghai research and development marketing center in Huai Hai road license establishment. Fujian will send the men's clothing rising star male leopard wolf also to set up the marketing center in the near future in Hangzhou.
Seven wolf's ways are quite unique, it through increases the stock to solicit the capital in Beijing, Shanghai, Guangzhou, cities and so on Xi'an sets up the life hall.
In addition, but also has some enterprises to push onward the key city market by the operation subsidiary company's way. Last October last ten days of the month, seven signs operated in Shanghai the localization high-end Chinese stand up collar brand; After this spring festival, Knoch's Guangzhou Subsidiary company official operation; The favorable court attendant, nine herd kings, the tiger and so on already is handy with the talented person in the subsidiary company operation aspect.
The analyst pointed out that pushes onward the key city is only Fujian sends the men's clothing to carry on the channel promotion and the restoration one method, does not mean that they will get rid of Fujian to send the gene - - their headquarters still in Fujian, its high-end marketing strategy advancement was still sends the style take the localilzation and Fujian as the foundation.
Way one: Sets up the marketing center
Flames of war are flying the age, the fervor combustion's years, had already passed, the present are we need to calm down, make the rational adjustment time!
This Duan Kansi some film and television big piece lines' words, were vigor tyrant men's clothing Limited liability company General Manager Hong Zhong the letter on last September 15 say in its national chief dealer conference, the overtones, was needs to push onward the key city, realized the enterprise brand region to eagerly anticipate the status.
In fact, from Guangzhou to Shanghai, Hangzhou, Fujian sent the men's clothing marketing center multiplication strategy already to obtain the rich fruit.
in 2007 the summer, the vigor tyrant men's clothing Limited liability company in is located at the Jinjiang UK Forest Headquarters marketing center in the foundation,ethnic baby dolls, led by this director of corporations concurrently marketing inspector general Hong Zhiyong acts the leading role,new born baby doll, goes to Guangzhou to set up the South China marketing center.
After seven signs obtain the Shanghai high-end market admission ticket soon, in November, 2007, vigor tyrant men's clothing Limited liability company Shanghai research and development marketing center then in Huai Hai road license establishment. The related this Shanghai research and development marketing center tenable news, was last year vigor tyrant at the related new product release conference which held in Xiamen discloses. Although the vigor tyrant company once blocked off the flow of news regarding this, but divulged a secret finally. Vigor tyrant high-level its Shanghai research and development marketing center establishment, promoted to fire pushes onward the key city first gun and starts the third undertaking strategy the altitude.
Hereafter, advances the marketing center to the key city gradually becomes the unrest. Twice moves to the new product meeting for the placement of orders Hangzhou's male leopard wolf clothing development Limited company, has settled on Hangzhou's humanities, the geography and the physical distribution superiority and so on, spends 70,000,000 Yuan at the end of 2007, has purchased the office building nearby the Hangzhou Xiaoshan airport, after this spring festival sets up the Hangzhou research and development marketing center. At present, this project has completed all repair work.
Way two: Construction life hall
As early as in Fujian and so on vigor tyrant and male leopard wolf send the men's clothing enterprise advances the marketing center before the key city, seven wolves have adopted the similar action .2005 years, seven wolves will be located in the stone lion the research and development and the marketing organization move to Xiamen, simultaneously strengthened with Hong Kong, places research and development organization such as Shanghai and Japan contacting and resources conformity dynamics, devotes in the marketing innovation and the product development ability promotion.
Chinese clothing then, independent warlords compete's situation unconstrained fluctuation. In the late-1980s once obtained leading Fujian to send the tectonic plate after entering in the 1990s, by the Zhejiang tectonic plate and the Guangdong tectonic plate tries to catch up, seven wolves once in domestic market faced with huge pressure of competition.
Meanwhile, Chinese clothing industry design development ability serious insufficient, lacks the originality, causes the product homogenization and the brand hollow. In such situation, Fujian seven wolf industry Limited liability company Chairman Zhou Shaoxiong spoke frankly that Fujian sends the tectonic plate to break through, must makes own characteristic in the product design and the development.
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